What's in a name?

A lot. For us, it's more than a name, it's a philosophy we've lived by for more than 10 years.

cho HighWater Group. c-h-o stands for "come hell or" as in, come hell or high water we get the job done right for our clients. It's a simple, yet powerful philosophy we not only believe, but practice every day. In today's lightning fast and fiercely competitive marketplace, having an innovative product or original idea is not enough. To thrive in the digital age, you must stand out. We take the time to understand your business and then turn the combined power of traditional and social media into your greatest asset.

 

Company Information

Headquartered in New York City, cho HighWater Group is a boutique public relations agency founded in 1999 to service the rapidly growing interactive entertainment industry. Fueled by a strong portfolio of clients and a management team with decades of combined experience, the agency has successfully expanded into all aspects of consumer entertainment including video games, electronics, sports, television, toys and DVDs.

From Fortune 500 global conglomerates to small start-ups, HighWater Group has a proven ability to consistently create and execute successful PR campaigns that accommodate budgets of all sizes. We enjoy a well deserved reputation for excellence in achieving high-profile results while delivering superior client service. This "client-first" approach ensures the quick and seamless integration of a world-class PR team into your existing infrastructure, and programs that get your message out where it needs to be heard.

Our Values
Coming from the client-side themselves, our founders were fed-up with glitzy agency presentations that ended in stale campaigns and ongoing excuses. So HighWater Group was formed with the simple notion that winning new business was not the goal, but rather keeping it long-term. Our clients know they can trust us to provide unvarnished honesty void of the usual 'spin'. We spend every ounce of energy towards reaching your goals, whether that means expanding the scope of our outreach or ceasing activities that aren't producing the necessary results. These values have allowed us to establish client relationships that last for years in a business where they are usually measured in months.
Innovation
Today's media and consumer landscape is constantly shifting and extremely overloaded. Driving innovation against such a back-drop requires a new approach, one able to reach everyone from the blogger to the bureau chief.
Integration
We understand that PR shouldn't operate in a silo and that an agency needs to function as an integral member of its client's team. Our processes are customized to seamlessly fit with yours so that we're in sync with you every step of the way.
Methodology
PR campaigns are only as effective as how they are implemented. We drill down to identify your key constituencies and get your message out when and where in needs to be heard.
Transparency
Trust and reliability are the foundations of all great relationships. Through concise reporting and proactive communication, our clients always know what we're doing, when we're doing it, and how their dollars are being spent.

Client Testimonials

Evan Stein, Vice President of Marketing, iHome

"HighWater Group's strategy and methodology for launching our brand were dead-on, and a major factor in establishing iHome as the premier iPod accessories manufacturer."

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