Sector Spotlight:
iOS & Android PR
In the mobile games/app sector, knowledge and performance are paramount. With hundreds of apps uploaded daily, the mobile space is a wild west frontier of competitive clamor. Building awareness and download intent demands a new understanding and approach. Successful campaigns are intense and aggressive, and you only get one chance at making a positive impact on influencers. Unlike other products where sell-through numbers take months to gather, app download numbers are immediate, so it becomes apparent very quickly whether your PR campaign is effective. With that kind of pressure, can you afford to trust your project to just anyone? Give us a call, we’ve successfully created and executed global campaigns for some of the best-selling apps to date.
For over 10 years we've been a leading PR partner in the interactive entertainment sector. Founded by long-time industry veterans and populated with folks who are gamers themselves, HighWater Group possesses the in-depth knowledge and expertise needed to stand out in this super competitive industry. We understand that your results need to impact a multitude of audiences -- everyone from the casual gamer to the retail buyer -- and our programs do just that. So whether you have a next-generation console game, an iPhone app, MMO, handheld or PC download that needs some hype, we can ensure that your product reaches its maximum potential.
Because it covers such a wide spectrum of consumers, we feel there is not a tougher audience to engage than the one for Consumer Electronics. Whether we are dealing with the savvy early-adopter or someone just looking for a birthday present, HighWater Group knows how to engage them with meaningful dialogue and content, and deliver it through the vehicles that appeal to them.
Consumer Entertainment is kind of our own term, and for us the definition is: if you can have fun with it, we can publicize it. Whether it’s a toy, a movie, sports league or a combination of things, we have a successful track record of identifying and engaging the key constituencies needed to make our clients thrive. That makes them happy, which in turn puts a smile on our face. Regardless of whether it’s a mom blogger, movie buff or a fanatical pro wrestling fan, our experienced team of practitioners can cut through noise surrounding each.
