INDUSTRY SECTOR LIST
Interactive Entertainment Software
One of the fastest growing segments of the entertainment industry with combined product sales that now out-gross the film industry's box office receipts, the interactive entertainment industry is a fast-moving and consolidating hi-tech industry where the slow-footed get bypassed quickly. HighWater Group has been in this industry since its inception, helping some of the most prominent companies handle everything from platform transitions to product launches. In the competitive race to obtain shelf space and attract customers, HighWater Group can ensure that your products hit the ground running with the buzz they deserve.

Consumer Products
Our scalable PR campaigns are designed to cut through the daily "noise" and reach today's consumers using all vehicles of information consumption from newspapers and magazines, to broadcast and the Internet. Whether you're selling toys, PDAs, or MP3 players, your product needs crucial word-of-mouth and media coverage to stand out to consumers.
Home Entertainment
With DVD becoming the most successful consumer product launch in history, the home entertainment market is more crowded and competitive than ever. Our relationships with the industry's media span nearly two decades, and our management has spearheaded some of the most profitable launches of all-time. We know what the media wants, and we know what works in this business. As DVDs begin to explore new interactive frontiers, HighWater Group is at the forefront leveraging the experience and creativity honed in the video game market to produce campaigns that will allow your products to reach their full potential. So whether you have a catalog title, a direct-to-video release, or a major blockbuster film, HighWater Group is the right agency to get the job done.
Emerging Technologies
From broadband applications in the home and office, to a wireless universe communicating with smart appliances, the evolving future will require insight and ever-changing marketing strategies. Whether publicizing new ventures in these areas or exploring how your brand can exploit them, HighWater Group can integrate cutting-edge applications into your overall communications strategies.
 
New Media and Hi-Tech
Venturing into the high-tech marketplace or launching a new dot-com company in today's fast and fierce marketplace requires a different way and speed of thinking, and an unfailing understanding of the uniqueness of the marketplace, its consumers, and demographics. At HighWater Group, we are this market. We live in it; we work in it and we can help you thrive in it.