HighWater Group offers a broad range of services to cater to your company's needs. Recognizing that companies continually evaluate the use of their marketing dollars, we recommend a complement of activities to create a program that will best achieve your business objectives. Whether you're selling a product, launching a company or raising capital, we can design cost-effective, 360-degree PR campaigns on either a retainer or project basis.
List of Services >>

Corporate Launches - First impressions are everything, and if you're launching a company, you want its mission, product positioning and management vision to be clearly communicated. We will work with you on timing, strategy, materials and media introductions to ensure the world not only takes notice of your company upon its debut, but also continues to be interested in its activities as your company grows.

Speakers Bureau Development - One effective way to raise management profiles, communicate business strategies, attract partners, pique the interest of prospective employees and generate media coverage is via highly targeted speaking opportunities. On your behalf, HighWater Group can secure an ongoing program of select speaking engagements at conferences, trade shows and industry association events relevant to your goals.

Management & Internal Communications - How and what management communicates to its consumers, investors, business partners, employees and press can result in either acceptance or crisis. HighWater Group can construct strategic CEO communications to generate positive PR among your various audiences, whether conveying the strategy behind acquisitions, platform transitions, organizational changes or financial results.

Writing Services - From speeches and multimedia presentations to press releases and Web site copy, HighWater Group will support your business with clear, concise and persuasively written communications.

Media/Speaker Training - Even the most experienced executives can benefit from learning the nuances of media interviews and how to better communicate its company's key messages. HighWater Group will teach you specific techniques so you can take control of the interview and use public speaking opportunities to your company's advantage.

Corporate ID/Messaging/Brand Building - Clarity of a company's mission, whether a $2 million start-up or multi-billion dollar conglomerate, is critical. The messages, marks and tag lines you assign your company can influence audiences' perception. HighWater Group can help establish your identity, communicate a new corporate direction and realign perception via the appropriate awareness campaign.

Sales/Promotional Film Creation - Multimedia presentations and creative videos can be compelling tools for motivating sales forces or garnering media attention. Likewise, PR tools such as video news releases and b-roll can generate widespread broadcast media coverage. From concept to creation, HighWater Group can produce videos and graphic presentations that supplement traditional print pieces and accomplish your desired objective.

Media/Analyst Relations - A critical component of any HighWater Group program, using our strong relationships with both the national media and industry research organizations, we initiate press and analyst tours to put you face-to-face with the key influencers of public opinion. Then we will maintain an ongoing dialogue to represent your interests and generate a steady flow of media coverage and third-party support.

Product Launches - Experts at priming the marketplace so products enter with pre-existing awareness, we will work with you to position a product in its development stages, seed early buzz via media briefings, create dynamic support materials or develop a large-scale event for a products' debut.

Mediagenic Promotions & Event Marketing - Creative stunts, alignment with high-profile partners and press events can be effective in strategically breaking through the daily clutter of companies vying for media attention.

Industry/Product Award Campaigns - Citations of excellence and awards from influential organizations can be vital to sell-through, providing important third-party "seals of approval" that can propel public relations programs, drive advertising campaigns and solidify consumer confidence. HighWater Group can devise a comprehensive awards submission program as an integral element of your ongoing PR activities.

Trade Show Support - Trade shows typically present an unusual opportunity to meet with a wide range of media within a short period of time. HighWater Group uses its long-standing relationships with the press to garner media coverage prior to the trade show as well as on-site interviews. We prepare your press materials and ensure they get into the hands of the media instead of winding up on the show floor.

Newspaper, Magazine, TV, Radio Publicity - Media coverage is key. HighWater Group professionals are in continuous contact with the media and can target some or all segments to get your company and its products written about and ultimately, in front of those audiences it needs to reach.

"Grassroots" Consumer Outreach Internet Programs - The Internet can be a powerful mechanism for positive word-of-mouth. Utilizing a variety of Web sites, message boards and direct email vehicles, we can lay a foundation of interest among online audiences as a component of a larger PR campaign.

Product Launches Corporate Launches Brand PR / Positioning 'Grassroots' Consumer Outreach Internet Campaigns Media Training Speakers Bureau Development Mediagenic Promotions & Event Marketing

Newspaper, Magazine, TV, Radio and Internet Publicity Campaigns Industry/Product Award Programs Media/Analyst Relations Sales/Promotional Film Creation Trade Show Support Speechwriting/Internal Communications